How Google Analytics works in Google.
After reading this article, you will get a
clear picture on how Google analytics works and its importance. Google
analytics is a freemium web analyticsservice offered by Google. It was launched on November 2005. Google
Analytics is now the most widely used web analytics service on the Internet.
Features of Google analytics
- · Segmentation for analysis of subsets, such as conversions.
- · Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
- · Email-based sharing and communication.
- · Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.
Google Analytics is geared
toward small and medium-sized retail
websites. The system
collects data through JavaScript page
tag inserted in the code of pages the user wants to collect data on. Google
analytics have few limitations in their services which makes less useful for
more complex websites and large enterprises.
Google Analytics is the most widely used website statistics service. Google Analytics is used around 55% of the 10,000 most popular websites.
INSTALLATION
Google Analytics comes into
Action By inserting the Analytics code
into your website or app, you’ll be able to
track all of the traffic that it gets. This will help you make sure that
visitors are getting the best experience
possible.
1. Visit Google
analytics website. Click the “Access Analytics” button at the
top-right corner of the site. This will take you to a new page that
shows a brief rundown of how Analytics works. Click the “Sign up” button to create your
Analytics account.
2. Select between “website” or “
mobile app tracking “
3. Enter
account information In order to create your Analytics account, you will
need to provide some basic information to Google. This will help determine how
the Analytics data is interpreted and
returned to you.
4.
Select data sharing option, out of the four options.
5.
Create the account. You'll be taken to the Admin page where you can find
the Tracking ID for your website or
mobile app.
6.
Visit the Google
tag manager website. It is a tool from
Google that makes implementing and changing
analytics tags much easier
across all of your sites and apps.
History of Google Analytics
Google acquired Urchin Software Corp in April 2005.
The system also brings ideas from Adaptive Path, whose product, Measure Map,
was acquired and used in the redesign of
Google Analytics in 2006. The
Google-branded version was rolled out in November 2005 to anyone who wished to
sign up. The newer version of Google Analytics tracking code is known as
the asynchronous tracking code.
Google claims it is more sensitive and accurate, and is able to track even very
short activities on the website. In
April 2011 Google announced the
availability of a new version of Google Analytics featuring multiple dashboards, more custom report
options, and a new interface design. This version was later updated with
some other features such as real-time
analytics and goal flow
charts.
October 2012 another new version
of Google Analytics was announced, called Universal
Analytics. October 2017 the
newest version of Google Analytics was announced, called “Global Site Tag”. Its purpose was to unify the tagging system to simplify implementation
Privacy Issues faced by Google Analytics
Google Analytics raises some
privacy concerns. Whenever someone visits a website that uses Google Analytics,
Google tracks that visit via the users IP Address in order to determine the user’s approximate geographic location. Realization
of Google scripts tracking user behaviors has spawned the production of
multiple, often open-source, browser plug-ins to reject tracking cookies. This plug-ins offer the user a
choice, whether to allow Google
Analytics to track his/her
activities. On Jan 20, 2015
the associate press reported that Healthcare.gov is providing access to enrollees'
personal data to private companies that specialize
in advertising.
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