On Page Optimization In SEO
On Page Optimization refers to all the
measures taken directly to the website in order to improve its ranking position
in the search engine. On page refers to both the content and HTML source code
of a page that can be optimized.
The content of a page is the most
important aspect for ranking in search engine. It is what the user came to see at first; hence it is very
important to have a good content. A good content should be linkable.
Tips & Guidelines In Improving On-Page Optimization.
·
Keyword Optimization
Keyword Optimization is the process of researching, analyzing
and selecting the best keywords to target drive qualified traffic from search
engines to your website.
·
Interlinks
Internal links are links that points to another page on
the same website. Internal links are hyperlinks that point at the same domain
as the domain that the link exits on.
·
Meta Tags
Meta tags played a
vital role in ranking website to the top position, Meta tags are responsible
for letting know the Google spider crawlers about the website.
·
Rich Snippet
A snippet is a result Google shows to the
user in their search results. A rich snippet is one which has a gooddescription on the website, will have a short and meaningful URL.
·
Keyword Density
Keyword density is
the percentage of times a keyword or phrase appears on a web page compared to the total number of
words on the page. Keyword density can be used to determine whether a web page
is relevant to a specified keyword or keyword phrase.
·
Anchor text
Anchor text is a
clickable blue text in a hyperlink which helps the reader get redirected to
another website for a detailed note about the particular topic.
·
Inbound Links
An inbound link is a link
coming from another site to your own website. Inbound is generally used by the
person receiving the link.
· Outbound Links
Outbound links are links
from your website to another website.
Some of the best ways to rank up the website are as follows:
§ Publish
relevant content
§ Update
content regularly
§ Have
a link-worthy site
§ Use
alt tags
Images often take most of the downloaded bytes on the website,
image optimization is the process of optimizing an image to use it in a website
with fewer byte space taken hence making the website to load faster.
This is the process of identifying the author of that particular
page . Attribute rel=”author” confirms the authorship.
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