Tutorial On Google WebmasterTool

                      Google Webmaster Tool

Google search console, previously known as Google webmaster tool is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimizevisibility for their websites. It was on May 20, 2005 when Google webmaster tool was renamed to Google search console with few modifications to new version. Later in January 2018 Google introduced a new version of the search console with a refreshed user interface and improvements.

FEATURES

Search console has tools with will help the webmasters to:

·         Submit and check the sitemap and also helps the webmasters to check if   there is any errors in their sitemap.

·        Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.

·       List internal and external pages that link to the site.

·       Highlight to Google search elements of structured data which are used to enrich search hit entries.

·       Add or remove the property owners and associates of the web property.

·       Receive notifications from Google for manual penalties.

·       Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.

·       Provides access to API to add, change and delete listings and lists the crawl errors.

Google webmaster tool is a Google service that allows you to analyze several features of your web sites. This tool is mostly useful for figuring what people are interested in. this tool also helps in improving our content if needed, it also helps in improving visibility of their pages.

How to Use Webmaster Tool

Installing webmaster onto a computer or laptop is an easy process all you have to do is:

1.    Sign into Google webmaster tools with your Google account.

2.    Add your site and then verify it.

3.    Add a MetaTag to all pages or add HTML file to the root directory.

Now you have completed the installation successfully and can start analyzing your data.

Verification to Webmaster tools

Before accessing any data on one site, you will have to prove that you are an authorized representative of the site. This is done through the verification process.

There are five main methods of verification currently in place for Google Webmaster Tools.

·       The HTML file upload

·       HTML tag

·       Domain Name Provider

·       Google Analytics

·       Google Tag Manager

Dashboard

The first screen you’ll see is the dashboard. This gives you a quickview into some of the more pertinent information for your site, along with any new messages from Google.

Site Messages

When Google wants to communicate with a webmaster, this is the place they’ll do so. There may be messages that inform you that you have pages infected with malware, that they’ve detected a large number of pages on your site, which may be an indication of other problems.

Associates

This section allows you to associate different Google accounts with your GoogleWebmasterTool account, so that they can be designated as officially connected to the account/site. They can’t see any data in GoogleWebmasterTool, but they can perform actions on behalf of your site.

Ivan Iype Jacob

UpToDate Study On Google Analytics

                       How Google Analytics works in Google.

After reading this article, you will get a clear picture on how Google analytics works and its importance. Google analytics is a freemium web analyticsservice offered by Google. It was launched on November 2005. Google Analytics is now the most widely used web analytics service on the Internet.

Features of Google analytics

• ·        Segmentation for analysis of subsets, such as conversions.

• ·        Custom reports

• ·        Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.

• ·        Email-based sharing and communication.

• ·       Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.

Google Analytics is geared toward small and medium-sized retail websites.  The system collects data through JavaScript page tag inserted in the code of pages the user wants to collect data on. Google analytics have few limitations in their services which makes less useful for more complex websites and large enterprises.

Google Analytics is the most widely used website statistics service. Google Analytics is used around 55% of the 10,000 most popular websites.

INSTALLATION

Google Analytics comes into Action By inserting the Analytics code into your website or app, you’ll be able to track all of the traffic that it gets. This will help you make sure that visitors are getting the best experience possible.

1.   Visit Google analytics website. Click the “Access Analytics” button at the top-right corner of the site. This will take you to a new page that shows a brief rundown of how Analytics works. Click the “Sign up” button to create your Analytics account.

2.   Select between “website” or “ mobile app tracking “

3.   Enter account information In order to create your Analytics account, you will need to provide some basic information to Google. This will help determine how the Analytics data is interpreted and returned to you.

4.   Select data sharing option, out of the four options.

5.   Create the account. You'll be taken to the Admin page where you can find the Tracking ID for your website or mobile app.

6.   Visit the Google tag manager website. It is a tool from Google that makes implementing and changing analytics tags much easier across all of your sites and apps.

History of Google Analytics

Google acquired Urchin Software Corp in April 2005. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006.  The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. The newer version of Google Analytics tracking code is known as the asynchronous tracking code. Google claims it is more sensitive and accurate, and is able to track even very short activities on the website.  In April 2011 Google announced the availability of a new version of Google Analytics featuring multiple dashboards, more custom report options, and a new interface design. This version was later updated with some other features such as real-time analytics and goal flow charts.

 October 2012 another new version of Google Analytics was announced, called Universal Analytics. October 2017 the newest version of Google Analytics was announced, called “Global Site Tag”. Its purpose was to unify the tagging system to simplify implementation

Privacy Issues faced by Google Analytics

Google Analytics raises some privacy concerns. Whenever someone visits a website that uses Google Analytics, Google tracks that visit via the users IP Address in order to determine the user’s approximate geographic location. Realization of Google scripts tracking user behaviors has spawned the production of multiple, often open-source, browser plug-ins to reject tracking cookies. This plug-ins offer the user a choice, whether to allow Google Analytics to track his/her activities. On Jan 20, 2015 the associate press reported that Healthcare.gov is providing access to enrollees' personal data to private companies that specialize in advertising.

                                   Ivan Iype Jacob